How to get Press for Your Ecommerce Store

There are a few important metrics that are benefited from a strong PR strategy. For starters, referral traffic goes up if popular websites link to your store’s website. With that, organic traffic grows, since links from reputable sources improve your Google ranking....

Lets Win The Social Marketing Measurement Game

You’ve no doubt heard the question: “How do we know that social marketing drives sales?” But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of...

How To Optimize Social Channels

We know that using social media to brand your business is not exactly a groundbreaking revelation. Been there, done that? Probably. This post helps you understand the profound shift that has taken place within social media channels. Although social is still important...