Tim McCouch

Sr. Vice President

Tim McCouch

Raised as the tenth of 11 children in Philadelphia, Tim benefited tremendously from the challenge of making his voice heard in a large group setting. Growing up in such a large family, he mastered diplomatic people skills that still serve him well. A love of retail blossomed while he was a student at Temple University and lasted for 30 years.

Tim began his retail career at Bloomingdale’s and realized early on that as the industry continued to evolve, he must as well. He worked for other prestigious retailers, including Strawbridge and Clothier, John Wanamaker and Hecht’s before seizing the opportunity to move to Los Angeles and work at Robinson’s-May and later, Macy’s. While at Macy’s his stellar work led to his becoming a Vice President.

As the retail environment saw sweeping changes, Tim evolved as well, capitalizing on the skills of assorting retail stores effectively with products that were geared toward local demographics, successfully driving business in that direction. His extensive retail background allowed him to understand and embrace the inner workings of brick and mortar stores, product assortment, sales planning, vendor placement, visual enhancement and communication with buying organizations to effectively grow and drive sales and market share.

He saw the enormous potential of e-commerce and immersed himself into it, utilizing the platform to the advantage of his store locations, layering in a new sales-driving force.

Still ambitious and wanting more career expansion and diversity, Tim left the retail world and opened a successful lifestyle and household management business. His extensive retail knowledge and background to drive distribution of products to market brought him to TLK Fusion. As the company’s Vice President involved in client relations as well as distribution, Tim draws on his existing retail relationships as well as pulls on the vast TLK Fusion distribution index. Additionally, he utilizes his negotiating skills to drive products successfully to the market. Tim capitalizes on client relationships to understand the specific brand drivers and the appropriate retail outlets that make practical sense for the brand. He uses his prior experience in the retail industry-consulting with the clients to share perspective and understanding of the distribution process and how buyers come to decisions.

In his spare time, Tim gives back to the community by volunteering with local food banks, visiting the elderly and donating time at various animal shelters. “As part of my personal evolution, I wanted to ensure that my life, which has been blessed in many ways, always possesses meaning by giving back to those around me,” he explains.

Quality time with family is paramount as well and Tim is devoted to his spouse and child as well as five four-legged fur kids.