Marketing in Tough Economic Times – Should you cut marketing from your budget?

To build a lasting foundation for your small business it is necessary to understand who is buying your brand. Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.

https://www.inc.com/guides/2010/06/defining-your-target-market.html