Voice user interface (VUI) development has been opened up to brands, people and developers vying for a share of voice in this new, noisy marketplace

With many predicting that 2018 will be a watershed year for artificial intelligence (AI) and machine learning (ML), we might expect that marketers will find their jobs

Facebook doesn’t have a lot of friends right now. Fresh revelations are coming to light over the Cambridge Analytica scandal and it was reported that

(c)iStock/Kikovic From a brand marketing point of view Black Friday is a disaster – it’s short-termism at it’s worst, with little or no regard for

(c)iStock.com/Vimvertigo Every marketer knows the route to true consumer engagement no longer runs along a single path. An explosion of innovative technologies, channels, and formats

(c)iStock.com/stevanovicigor Online retailers struggle with two major problems: abandoned shopping carts and browsers who don’t turn into buyers. With 74% of online shopping carts being abandoned worldwide, it’s

Stop me if you are still in helplessly in love with the culture and practices of 80s adland, but there’s an inherent decadence in the

Earlier this year Google rolled out a new ads settings feature that allows users to mute ‘reminder ads’; known in the wider digital industry as retargeting ads.

Conventional wisdom would say that an ad that is above the fold would be more effective than one that a user won’t see unless they

Popularised by titles such as Serial, Stuff You Should Know and Ted Radio Hour, the humble podcast raked in $314m (£235m) in ad spend throughout