As a digital marketer, you’ve more than likely to have had a run-in with a content management system (CMS). If you’re lucky, you might even

Storytelling in advertising is nothing new. From the eighties’ Nescafe Gold Blend commercials featuring the romance of Tony and Sharon, to the nineties’ BT family

Buzzfeed is reportedly laying off a further 20 of its staff in part of a reorganisation of its business, as it looks to recover from

IBM’s digital agency network IBM iX has coupled up with ad-world software provider MediaOcean to pilot a blockchain network, in efforts to clear up the

In response to the results of a survey by Edelman, which found a glaring loss of trust in social media platforms across the globe, the

It can be really hard to think of content topics to inform a content strategy, especially when you’ve been working at it for a long

Google has announced a string of new updates to its Google Shopping platform, aimed at attracting online customers to retailer’s offline ‘brick and mortar’ stalls.

We’ve already given you five reasons why Bing shouldn’t be ignored for search marketing, and its latest integration with LiveRamp provides a sixth. The underappreciated Microsoft search

After all of the consumer and market research, the long days, the design and implementation process, how long does your delicately crafted branded content stick

It’s Saturday night. You’re on your couch under the blankets watching that new romantic drama that came out. The man and woman fall in love,