Biography
Briana Yepez serves as a Director of Strategic Partnerships specializing in beauty and softline products, where she plays a key role in driving new client acquisition and expanding the firm’s portfolio. With a strong understanding of consumer trends and brand positioning, Briana excels at identifying high-potential brands and guiding them into strategic growth opportunities.
In her role, Briana is responsible for bringing new clients into the firm, leading outreach efforts and building meaningful relationships with founders and emerging brands. Her consultative approach allows her to effectively assess brand readiness, align strategy with market demand, and position clients for success in competitive retail environments.
Briana has generated over $8 million in new client acquisition, demonstrating her ability to consistently convert opportunities into high-value partnerships. Her expertise spans beauty and softline categories, where she leverages her industry knowledge to connect brands with the right pathways for expansion.
Known for her results-driven mindset and strong communication skills, Briana is instrumental in fueling the firm’s continued growth while maintaining a high standard of client alignment and long-term success.
Accomplishments
- Acquisition, consistently exceeding business development targets and driving firm revenue growth
- Secured high-value beauty and softline brand partnerships, building a strong pipeline of emerging and established clients
- Led strategic outreach and brand positioning efforts, successfully converting prospects into long-term partnerships and expanding the firm’s client portfolio