Biography
Candi Collis serves as Director of Licensing & Media Relations at TLK Fusion, where she leads high-level brand partnerships, celebrity licensing initiatives, and large-scale media strategies that drive national visibility and revenue growth.
Candi has secured licensing transactions with globally recognized brands including Disney and GUCCI, positioning emerging brands alongside premier global properties and unlocking powerful commercial opportunities. Her expertise in structuring and executing strategic licensing deals has enabled brands to expand into new markets, drive incremental revenue streams, and establish long-term brand equity through high-value partnerships.
In addition to her licensing success, Candi oversees an expansive media relations division that has generated over 25,000 press placements, delivering widespread exposure across top-tier outlets and significantly elevating brand awareness across multiple consumer categories. She has successfully led campaigns that bridge traditional media, digital exposure, and influencer integration, ensuring brands achieve both visibility and measurable consumer engagement.
Candi is known for her deep industry relationships across media, entertainment, and consumer brands, as well as her ability to translate those relationships into tangible business outcomes. She plays a critical role in aligning brand narratives with market demand, crafting strategic positioning that resonates with both consumers and retail buyers.
Her leadership extends beyond execution, as she actively collaborates with executive teams to identify growth opportunities, develop go-to-market strategies, and scale brands through a combination of licensing, media influence, and strategic partnerships. Through her work, Candi has consistently transformed brand exposure into meaningful revenue growth and long-term market presence.
Recognized for her strategic vision, executional excellence, and ability to navigate complex partnerships, Candi continues to be a driving force behind TLK Fusion’s success in building, elevating, and scaling brands on a national level.
Accomplishments
- Secured over 50,000 public relations placements to date for businesses and celebrity clients, driving large-scale visibility and brand awareness across national and international media outlets.
- Facilitated over 100,000 influencer collaborations in the past five years, significantly expanding brand reach and consumer engagement across digital platforms.
- Structured and executed licensing agreements with Disney and strategic brand partners, aligning emerging brands with globally recognized intellectual property.
- Led licensing initiatives for a global influencer partnership with a national candy brand, contributing to revenue generation exceeding $10 million annually.