Kendi Lux approached TLK Fusion during the pandemic as a new brand looking to enter the crowded home tragrance sector. With no branding to support an incredible product and a desire to enter into retail stores, they needed assistance in building the brand into a new lifestyle that would catch the buyers attention. TLK Fusion embraced the concept and immediately developed strategic marketing initiatives that started to turn all eyes on the brand.
Working closely with the kendi lux founders and developing an affordable luxury lifestyle brand that began gaining notoriety, TLK Fusion introduced the brand to our partners at Saks 5th Ave and launched in all locations & online alongside hundreds of boutiques.
Taking advantage of the success, partner introductions were made with Macy’s & Nordstroms & more. Next steps, TLK Fusion worked closely with the brand owners to develop a new line created for the off-price market and has placed in all Home Goods & TJ Maxx locations.
The result: Incredible branding, national expansion and a series of purchase orders totaling over $800K
