Biography
Melissa Felix serves as Director of Retail Partnerships, Beauty, where she leads strategic initiatives to expand brand presence and drive growth within the beauty sector. She specializes in building and nurturing relationships with key retail partners, identifying market opportunities, and implementing strategies that enhance product visibility and sales performance.
With extensive experience in the beauty and consumer products industries, Melissa is known for her ability to connect brands with the right retail channels, optimize placement, and deliver measurable results. She collaborates closely with cross-functional teams to align marketing, merchandising, and sales efforts, ensuring a seamless and impactful retail strategy.
Melissa’s leadership is defined by her strategic insight, relationship-driven approach, and commitment to driving sustainable growth for both brands and retail partners.
Accomplishments
- Secured the CVS × Marylia Scott partnership, bringing the brand into CVS stores nationwide
- Managed and processed over $150M in beauty purchase orders, ensuring operational excellence and timely execution
- Expanded a celebrity-licensed beauty line to national retail chains, including Walgreens, Target, and Costco, generating $15M in revenue
Accomplishments
California State University, Northridge – Business Management & Marketing, Summa Cum Laude