Retail Relations
Most brands with a great product never make it to the shelf. Not because they lack quality, but because they lack the right relationships, the right pitch, and the right team in the room. We’ve built those relationships, and we put them to work for you.
What we do
Full-service retail placement, start to finish
Getting into retail is not a single conversation. It’s a process that requires preparation, persistence, and the right positioning at every stage. Here’s exactly what that looks like when you work with us.
Who we do business with
Anywhere from boutique retailers, to National retail placements
Getting into retail is not a single conversation. It’s a process that requires preparation, persistence, and the right positioning at every stage. Here’s exactly what that looks like when you work with us.
Retail readiness Audit
Before we pitch a single buyer, we evaluate your product and brand against the standards major retailers actually use. Pricing structure, margin analysis, packaging compliance, barcode and labeling requirements, MOQ capabilities, and shelf presence. We identify every gap and close it before it becomes a reason for a buyer to pass.
- Margin Analysis
- Packaging Audit
- MOQ Review
Retail pitch deck and sell sheets
We build the materials buyers actually read. A compelling retail pitch deck covers your brand story, target consumer, competitive differentiation, velocity data or launch proof, and your ask. Accompanying sell sheets are designed to leave behind after a buyer meeting and follow up on their terms.
- Pitch Deck
- Line Sheets
- Velocity Projections
Buyer outreach management
We leverage direct relationships with category buyers at national and regional chains to get your product in front of decision-makers. This is not cold outreach. We know these buyers, we know what they’re looking for in their categories right now, and we know how to position your brand to match their current priorities.
- Direct Buyer Acess
- Category Targeting
- Meeting Coordination
Negotiation and deal structuring
Once a buyer is interested, the work is just beginning. We handle all negotiation on your behalf, covering pricing, slotting fees, promotional calendar commitments, co-op advertising, initial PO terms, and exclusivity clauses. We protect your margins while building a deal structure that sets you up for a successful first sell-through.
- Term Negotiation
- Slotting Fee Strategy
- PO Terms
Launch support and sell-through strategy
A placement is only as good as the sell-through behind it. We coordinate the in-store launch with your digital and social marketing to drive consumers directly to the shelf. This includes retail-specific content, store locator campaigns, coordinated influencer activity, and promotional timing aligned with the retailer’s calendar.
- In-Store Launch Plan
- Retail Marketing
- Promotional Calendar
Reorder and account expansion
Getting on the shelf once is table stakes. We manage the ongoing buyer relationship to drive reorders, expand into additional SKUs, secure better placement, and open doors to additional retail accounts as your velocity data builds. The goal is not a one-time win. It’s a growing retail footprint.
- Reorder Managment
- SKU expansion
- Placement Optimization
The Opportunity
Shelf space is earned, not given
National retail is one of the most valuable and competitive channels a product brand can enter. A placement at Walmart, Target, or a specialty chain can transform a brand’s revenue trajectory overnight. But the path to that placement is rarely straightforward. Buyers at major retailers are pitched constantly. They need to see strong unit economics, a compelling brand story, proof of demand, and a partner they trust to execute.
Our retail relations team works at the intersection of brand development and buyer relationships. We take products that are ready for the shelf and put them in front of the people who decide what goes on it.
