Tim McCouch

Vice President of Client Experience & Operational Excellence

Areas of Expertise

  • Client Experience Strategy & Optimization
  • Operational Excellence & Process Improvement
  • Retail Partnerships & Purchase Order Management
  • Strategic Planning & Execution
  • Cross-Functional Leadership & Team Development
  • Customer Retention & Satisfaction Growth
  • Performance Metrics & KPI Management
  • Business Process Scaling & Efficiency
  • Contract Negotiation & Relationship Management
  • Organizational Leadership & Continuous Improvement

Honors & Awards

  • TLK Elite Client Retention
  • Inc 5000 2020–2025 (2023, 2024, 2025)
  • Inc Regionals 2023, 2024, 2025

Associations

Member, National Retail Federation

Biography

As our Vice President of Client Experience & Operational Excellence, Tim leads initiatives focused on enhancing customer satisfaction while driving efficiency across all operational processes. He is responsible for developing and implementing strategies that elevate the client journey, streamline workflows, and ensure consistent, high-quality service delivery.

With a strong background in operations and client relations, Tim is known for bridging the gap between customer needs and internal execution. He works cross-functionally to optimize performance, improve systems, and create scalable solutions that support long-term growth.

Prior to his 10-year tenure with TLK Fusion, Tim served as Vice President at Macy’s, where he oversaw large-scale retail operations and developed deep expertise in customer experience, merchandising, and organizational leadership.

Tim’s leadership is defined by his commitment to excellence, innovation, and continuous improvement, making him instrumental in strengthening both client relationships and overall organizational performance.


Accomplishments

  • Increased client retention and satisfaction by over 200% through enhanced service strategies and operational improvements
  • Closed over $100M in retail purchase orders with major national partners including Dillard’s, Kohl’s, Costco, and CVS
  • Led cross-functional initiatives that streamlined operations and improved overall efficiency, resulting in scalable growth and stronger client outcomes

Community Involvement

  • Participant, German Shepherd Rescue Los Angeles
  • Participant, Feed the Children